The restaurant industry is facing the worst blow of the COVID-19 Crisis. They are the best place to socialise and with social distancing becoming the motto of life, it has become a task for every restaurant to figure out how to tackle the crisis and survive.
It is during these times that smart contactless tech solutions can be employed. One such parameter for it is a Digital Signage. It is a one-time investment that is going to be worth for a very long time. Wondering how?
Here is a brief list of a few areas we feel a Digital signage will ease out operations for restaurants during the COVID-19 crisis
1) Replace paper menus with Digital Menu Boards:
Paper menus tend to be one of the germiest places in a restaurant. Since they pass through a lot of hands, it becomes important to get a steady replacement for the same. Digital Menu Boards can be used to simply display the menu and the customer can look at the items without having to actually touch the menu and decide the order.
Digital Menu Boards are easy to update as and when needed. Paper and the cost of printing is saved too. New items are easy to add, old items are easy to edit and offers can be displayed in a very attractive way.
2) Highlight the food quality standards that your restaurants follow
At this point, health and hygiene are the most important wealth that we have. Taste apart, now it is important that your customers trust you on the quality standards as well. Digital Signage offer you the ability to display the quality and hygiene standards that are being followed while preparing food at your restaurant.
Videos on the food being prepared, the standards being followed to keep the food hygienic and delivery processes being followed can be shown to keep the trust of customers intact on the restaurant.
3) Display the order status on the Digital Signage so customers don’t crowd up
This feature is something that will ease out the convenience of the customers since they don’t need to go to the counter to get to know the order status. Social distancing being the need of the hour, this feature helps to ensure that customers follow the norm and get to know the status of their order when its ready.
Effective communication helps improve the customer experience and digital signage showing order status can be used for it. Steady flow of the queue can be managed with Digital signage.
4) Engage customers and help them stay calm
COVID-19 crisis have led to a complete change in our lives. Future is unknown and its bound to create more stress in everyone. Stepping out of one’s home brings in lots of risks.
By displaying engaging content on the Digital Screens at your restaurant, you can divert the minds of the customers from stressful thoughts while they are waiting for their order to get prepared. Everyone waiting is nervous about the outbreak and could use some encouraging content to keep the spirit positive.
Different ways like showing inspiring messages and quotes, important facts about COVID-19 and how community is coming together to tackle it, steps you as a restaurant is following to handle the crisis or digital artwork can be displayed to keep the customers engaged.
5) Display the standard delivery process being followed to ensure safety of customers
Home Delivery is definitely something that people will prefer during these times but many are worried if its safe to order food and get it delivered. By displaying the safety precautions that your delivery staff is following on the digital screens, one can communicate effectively with the customers.
Passer-by crowd can see the standard process being followed and may decide to place an order with the restaurant. This ensures loyal customers, enhances their trust and helps you get more orders.
6) Highlight the healthy menu items that are good to have in COVID-19 crisis
Food habits have seen a drastic shift due to COVID-19. People are shifting to a healthier living and opting for conscious food choices. Add new healthy items in your menu and highlight them to prompt customers to order them or highlight the already added healthy items in your menu.
Proactive steps can help you get more orders and stand the competition and tough times as well. Benefits of the healthy dishes can be shown so customers know what they are ordering.
That said, digital signage at your restaurant can be used for many different purposes. Looking for a cost-effective digital signage software solution now? Reach us out at firstname.lastname@example.org and we will get in touch with you to answer your queries.