Christmas is a festival of love, hope, peace and sharing joy! Families spend more time together, show gratitude and express how much it is important to care for one-another.
It goes without saying that 2020 has turned our world upside down. That said, retailers, restaurateurs, manufacturers or any business for that matter has been facing a hard time figuring out how to go strong and find ways to reach out to its customer base. With this year, we have all the more a reason to spread happiness and cheer.
As Christmas is approaching, the spirit of this festival can still be bought to its peak with some unique ways to stay connected to your customer base.
1. Put your customer data to some good use with email campaigns
Send a Christmas e-card to all your customers so they feel the joy of Christmas even more. It can be personalised with a festive message and name of each customer as well. Make sure the greetings strikes a balance between positivity and is empathatic.
If your services are open, make sure to mention it. If there is a special Christmas even being conducted, this might be a good way to market it and reach out to your audience. Don’t forget to highlight your opening and closing hours so customers do not face any inconvenience and can plan their visit accordingly.
An e-card normally does not entail your contact details but it might be worthwhile to have it mentioned so customers can contact you before planning to make a visit or any purchase.
2. Keep your Social Media pages updated with some striking Christmas greetings
With less travel and outdoor activities, most of your customer base might be at home spending time with their family and near ones. The visitor ratio on social media like Instagram, Facebook and Twitter is likely to increase during this time. Make sure it’s worth a visit by showcasing some beautiful Christmas images on your feeds.
Decorate your store or business area with a beautiful Christmas tree, special lighting and grab some memorable images to let your customers know how you are celebrating Christmas. If there is a special offer you are running, social media would be the right place to promote it. Even you can show your social media feed on Digital Signage to get more attention of customer.
3. Put the signage at your store to its best use
A lot of retail brands and other businesses place a digital signage either at their entrance such that passersby can look at them easily, at the top of their entrance or next to their window displays. These signages stay on for 24 hours such that onlookers can always know more about the brand.
With the ability to constantly communicate with a potential customer that digital signages offer, there are numerous ways that meaningful content can be displayed on those beautiful giant screens and get the ball rolling. Current offers, or Christmas advertisement of your brand or the special greetings can be displayed.
The beauty of having digital signages is that different content can be displayed from time to time by scheduling it in a way that it plays differently at different hours of business. By pre-scheduling the content as needed, good marketing can be done.
4. Go online and reach more customers
This is the best time to go online for any kind of service that you offer. Update your website and add a website ordering feature such that customers need not come to your store or business area physically to make a purchase.
Restaurants these days are opting to have website ordering solutions such that they can easily manage takeaway/curbside/delivery orders. Many retail stores are also going for e-commerce solutions such that loyal customers can avail their products with just a few taps.
Ease and convenience plays a very important role in customer satisfaction. By going online, you will definitely see a spike in your orders.
5. Reach out to your customers to support a noble cause
There is no better time to give and spread joy than Christmas. To help those in need gives the most satisfaction than anything. The more people to help, the better!
Spread more joy this year by requesting your customers to participate in a cause close to your heart. Arrange for a virtual fundraising event. Send a special thank you note to every customer who participates.
You can also arrange for an event where customers can drop off their unwanted gifts and get a special coupon discount to shop at your store. You don’t need a reason for a noble cause to get started.
With just a day to go for Christmas, if you are still wondering how to stay at the top of your game, we hope that some of our ideas might help. We wish everyone a happy and safe Christmas!!